Keep's H1 consumer goods revenue was 483 million yuan, a year-on-year increase of 21.7%, accounting for nearly 60% of total revenue, but membership business revenue decreased by 26.9%.
Keep (03650.HK) announced its interim results for 2026, achieving a total revenue of RMB 825 million in the first half of the year, a year-on-year increase of 0.4%. Net loss for the period was RMB 12.19 million, narrowing by 65.6% year-on-year. Under non-IFRS, adjusted net profit was RMB 5.877 million, a year-on-year decrease of 21.4%. Among these, revenue from self-branded sports products was RMB 483 million, an increase of 21.7% year-on-year, becoming the largest source of revenue. Revenue from online membership and paid content business was approximately RMB 246 million, a year-on-year decrease of 26.9%. The company's overseas revenue exceeded RMB 22 million in the first half of the year, mainly through platforms such as Amazon and TikTok for selling sports equipment. In April, Keep released its sports and health vertical large model, Keepace.ai, and launched over 8,000 AI courses in the first half of the year.
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Disclaimer: This content reflects the author's personal views only and does not constitute investment advice.
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