Amazon, NVIDIA, NVIDIA, and other tech giants have raised hardware prices due to memory shortages, with some products seeing increases of up to 60%.
According to TechCrunch on August 24, Amazon recently raised prices across multiple product lines, including Fire TV, Echo, Kindle, and Eero, with some products seeing increases of up to 60%. For example, the Echo Dot smart speaker went from $49.99 to $79.99. Amazon stated that the consumer electronics industry is facing significant increases in memory and storage component costs. Meanwhile, Apple plans to complete a global price adjustment for its iPhone 17 series by the end of August, with the highest increase per unit reaching nearly 1,000 yuan. NVIDIA also plans to raise the price of servers equipped with its AI chips by over 15%, with the adjustment taking effect for systems shipped starting early next year. Industry experts anticipate that due to the continuous expansion of memory demand for AI infrastructure construction, global memory supply and demand tension may persist until 2027, with prices potentially peaking around 2028.
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