24/7 Wall St. analysts have set a price target of $101 for Netflix (Nasdaq: NFLX), representing a potential upside of 26.6% from its intraday price of $79.78 on August 27, and issued a "high-conviction buy" rating. The firm believes that Netflix's advertising revenue is expected to double to $3 billion, and its record-breaking $4.7 billion stock buyback in the second quarter will drive share price appreciation. Analysts generally hold an optimistic view on Netflix, with an average price target of $93.42.