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Google is reportedly in quiet talks with major Hollywood studios, including Disney and Warner Bros. Discovery, to license their IP for training AI models. This move aims to promote Google's AI tools and address competition, though no agreements have been reached yet.
Google's move aims to help studios facing cost pressures apply AI in film and television production, while preventing unauthorized use of intellectual property. Previously, Google invested $75 million in A24 in June as part of a strategic collaboration on AI tools. Studios such as Disney have sued AI companies for copyright infringement, and Disney has also sent cease and desist letters to Google.
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