The Trade Desk (NASDAQ: TTD) stock is up 5% to $14.25 in morning trading after unveiling Kokai Zuma, the latest release of its Kokai platform. This new version adds agentic AI capabilities and a simpler measurement framework, building on the platform's AI forecasting engine. The company reported that recent Kokai enhancements produced an average 32% improvement in cost-per-acquisition performance in initial results. In contrast, AppLovin (NASDAQ: APP) stock is down 0.2% and Magnite (NASDAQ: MGNI) stock is down 0.8%.