Adobe has acquired India-based marketing intelligence startup Rilo, marking its second acquisition from India after Rephrase.ai in 2023. The deal involves licensing and team acquisition, though terms were not disclosed. Rilo's technology focuses on automating marketing workflows, including competitor intelligence and content repurposing, and will bolster Adobe's existing products. Rilo, which had raised $1 million at a $10 million valuation, will shut down post-acquisition.