Google defeats US bid to force ad tech sale, judge rejects breakup of advertising exchange
A judge in Virginia on Wednesday rejected the U.S. Department of Justice's bid to force Alphabet's Google to sell its online advertising exchange, AdX. This ruling marks the second significant symbolic victory against the DOJ's efforts to break up Google's alleged illegal monopolies, following an earlier ruling that Google holds illegal monopolies on ad servers and exchanges. The judge accepted most of the proposed behavioral remedies instead of a forced sale, which Google had argued would be technically difficult and harmful to customers.
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