Motley Fool analyst Leo Sun wrote that Joby Aviation (JOBY) is a better buy than Archer Aviation (ACHR) in the electric vertical takeoff and landing (eVTOL) market. The analysis suggests that Joby is ahead in the FAA certification process, its S4 aircraft outperforms Archer's Midnight, and Joby's vertically integrated "transportation-as-a-service" business model offers stronger pricing power than Archer's OEM model. Despite Archer's lower 2028 sales multiple, the analyst believes Joby is the stronger eVTOL manufacturer.