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LeBron James teases Polymarket partnership in new social media video, six weeks after his free agency decision generated $273 million in prediction market volume
Philadelphia 76ers forward LeBron James posted a 14-second video on X and Instagram showing him entering a stylized Polymarket office with the caption "Welcome to Polymarket HQ. Coming soon," and "In partnership with @Polymarket." This appears to be the first reveal of a formal relationship, though the exact nature (advertisement, ambassador, investor, or sponsorship) remains unclear. His recent free agency decision to join the 76ers led to $273 million in related contracts traded across prediction market platforms, with Polymarket's international platform seeing over $43 million in volume.
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