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BofA Securities expects Apple to launch its first foldable iPhone tonight, with a starting price of $2,099. The Pro series may see a price increase of $150-200.
Bank of America Securities analyst Wamsi Mohan, in a report published on September 8, highlighted three key points for Apple's product launch event tonight (1:00 AM Beijing time on September 10): the debut of the foldable iPhone (potentially named "iPhone Ultra" or "Fold"), expected to start at $2,099, making it the most expensive iPhone in Apple's history; a potential price increase of $150 to $200 for the iPhone 18 Pro/Pro Max due to rising memory and storage costs; and the standard iPhone 18 series being delayed until spring 2027, meaning only the Pro series and foldable models will be available for this year's autumn holiday sales season. Additionally, the report also focused on whether Apple Intelligence will officially launch in the Chinese market, as well as new products like the Apple Watch Series 12 and AirPods 5.
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Disclaimer: This content reflects the author's personal views only and does not constitute investment advice.
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