The new service offers single-product plans from $2.99/month, individual bundles from $7.99/month, and creator and business bundles from $14.99/month. It includes features like extended story retention, animated reactions, and anonymous story viewing for Instagram and Facebook, plus exclusive stickers and chat pinning for WhatsApp. This move is part of Meta's strategy to generate more revenue from its substantial investments in AI data centers and model development, following recent earnings misses and a 13% stock decline over the past year.