JPMorgan Chase maintained its Overweight rating on Meta Platforms. The core driver for this upgrade is CEO Mark Zuckerberg's clear statement at the Connect conference that the company will charge a small fee for transactions completed through its AI assistant, Muse. This marks a substantial shift in Muse's monetization model from subscriptions to transaction-based fees. The bank anticipates Meta's most powerful frontier model, Watermelon, will be released in the coming weeks and views the Meta Model API as a third monetization stream, independent of advertising and Muse.