This trend, originating in South Korea earlier this year, involves simulating luxury purchases online without actual spending, offering a thrill when real luxury budgets are tight after crypto's market cap dropped 30% from its all-time high a year ago. A crypto influencer even suggested integrating real lotteries into these fake shopping apps, joking it could be worth "multi billions." Platforms like Dopamine Shop and FoodNeverComes already offer such experiences, with the latter attracting over 2.7 million visitors since June 2026.