Richard Yu, Huawei's Executive Director and CEO of the Consumer Business Group, stated on September 28 that AITO, as the first brand to partner with Harmony Intelligent Mobility Alliance, will be primarily operated by Seres in the future, with Huawei continuing to empower it. He explained that Seres has made significant progress and proactively proposed to take the lead. Concurrently, Huawei's team has been operating at an overload capacity for the past few years, and will now concentrate more R&D, quality, and testing resources on the other four brands—Luxeed, Stelato, Pinji, and Maextro—to refine product details and user experience. This move aims to alleviate Huawei's burden of deep involvement in each brand individually and to arrange division of labor according to each brand's growth stage.