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Paris Croissant names former Samsung executive Kang Shin-bong as new CEO
Paris Croissant, operator of the bakery chain Paris Baguette, has appointed Kang Shin-bong, a former Samsung Electronics executive, as its new CEO. The company stated on Thursday that the move aims to accelerate customer-focused innovation. Kang's career includes roles in strategy, e-commerce, and consumer-facing businesses at Boston Consulting Group, eBay, Yogiyo, and Samsung.
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