Chinese AI micro-drama producers face audience fatigue, NetEase uses AI to recreate Joey Wong's classic roles.
According to the South China Morning Post, after two decades out of the public eye, renowned actress Joey Wong has returned to the screen through artificial intelligence technology. This summer, NetEase released a two-minute video that used AI to reconstruct Wong's classic roles in films such as "A Chinese Ghost Story" and "Green Snake." Data from China's broadcasting regulator, the National Radio and Television Administration, shows that over 90% of the 430,000 micro-dramas released online in the first eight months of this year were AI-generated content. As the market approaches saturation, producers are shifting from low-cost production to pursuing content quality to combat audience aesthetic fatigue.
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