This weekend, large XRP advertisement banners appeared at US college football games, drawing widespread attention. This stems from three partnership agreements Ripple has secured with Learfield over the past two months, aiming to promote XRP to younger audiences through NCAA college sports. These include a five-year agreement with the University of Kansas, Ripple CEO Brad Garlinghouse's alma mater, which for the first time integrates a cryptocurrency logo as a patch on all varsity team uniforms. Additionally, Ripple has reached agreements with the University of Florida and the University of Louisville to place XRP logos on their fields and fund digital and traditional finance education programs on campus, providing graduates with employment pathways into the tech industry. According to sources, the agreement with the University of Florida costs approximately $5 million annually.