TechCrunch's Equity podcast discussed the Trump administration's recent efforts to rebrand artificial intelligence as 'super intelligence' via executive order and a 'Joint Commitment on Frontier Responsibilities' signed by leading tech CEOs, including Mark Zuckerberg, Jeff Bezos, Elon Musk, and Dario Amodei. Commentators suggest this move, despite the pact being 'deeply non-binding,' is a rebranding exercise to alleviate public fears about AI. The shift in stance came after President Trump previously opposed AI regulation.