TikTok announced Monday that it is launching an AI-powered Shopping Assistant, a conversational AI agent designed to help users discover and purchase products within the app. Concurrently, it is introducing a new in-app checkout feature that enables users to buy directly from brands with one click from their For You feed. These features aim to capture more of the user's shopping journey and transaction value, integrating shopping tools more deeply into the platform. The company is partnering with commerce platforms and payment providers including Salesforce, Shopify, Shoplazza, and Stripe for this expansion. According to TikTok's Economic Impact Report released last week, the platform generated $81 billion in GDP for U.S. businesses, with 54 million Americans having purchased a product after watching a TikTok video.