Meta, Walmart, Stripe, and other companies are releasing an open standard called the "personal agent protocol," aiming to regulate interactions between AI agents and businesses. This initiative, led by Sierra—a company co-founded by OpenAI Chairman Bret Taylor—seeks to address the risks and "chaos" when AI agents access enterprise information. It aims to ensure businesses can identify whether they are interacting with a bot or a human and provide visibility into AI agent behavior. Meta's AI agent, Muse, has become one of the most popular personal AI agents, but companies like Amazon have previously blocked Meta's agents due to scraping issues. Taylor anticipates that AI giants such as OpenAI and Anthropic will eventually participate in this standard.