Veritas, a startup founded by former Tesla technical product manager Luci Holland, has introduced the second version of its anti-counterfeit chip, which now works on metal surfaces and can be scanned through glass. This expansion allows the chip to be integrated into a broader range of luxury goods, including jewelry, trophies, hard-surface products, and glass objects like fragrance bottles. The company aims to combat the growing problem of "superfakes" by combining secure, authenticated chip responses with tamper-detection wires, making the connection between the physical object and its digital identity part of the proof. Veritas recently partnered with ATHLOS, a women's track-and-field competition, to embed its chips into championship crowns.