Meta announced during its third-quarter earnings call on Wednesday (October 20) that its AI application, Muse, has surpassed 10 million users. The company noted that users primarily leverage Muse for shopping and personal productivity tasks. CEO Mark Zuckerberg revealed that over a quarter of active shopping users have an average purchase amount exceeding $200, and Meta anticipates Muse's future revenue per user will surpass that of its existing family of applications (Facebook, Instagram, WhatsApp, and Messenger).