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Meta AI product Muse has surpassed 10 million users, with shopping transaction volume in its first week exceeding the allocated limit and an average purchase amount over $200.
Meta announced on its Q3 2026 earnings call that its AI product, Muse, has been set up by over 10 million people in the US and Canada within just a month and a half. CEO Mark Zuckerberg emphasized that Muse's daily active user rate is more than double that of Threads at its launch, and over a quarter of users engage in shopping, with an average purchase amount exceeding $200. He revealed that Muse's transaction volume in its first week surpassed expectations, necessitating a partnership with Stripe to increase credit limits. Meta plans to monetize Muse through transaction commissions and subscription services.
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