U.S. fintech company Block has launched its first national Bitcoin advertising campaign aimed at mass consumers, "Bitcoin Does," designed to attract 60 million Americans who are curious about cryptocurrency but haven't yet entered the market. Explained by Block's Head of Bitcoin Marketing, Maria Pesce, the campaign focuses on showcasing Bitcoin's practical applications rather than technical details, responding to users' demand for "more honest money" and incorporating macro contexts such as inflation, bailouts, and private equity.