Audi China announced on October 26 that it has signed strategic agreements with FAW Group and SAIC Motor
Audi China announced on October 26 that it has signed strategic agreements with FAW Group and SAIC Motor, clarifying brand divisions in China: FAW Group will strengthen the Audi Four Rings brand, focusing on intelligent luxury new energy vehicles and internal combustion engine vehicles; SAIC Audi will focus on the AUDI lettering brand, specializing in the new energy vehicle market. Additionally, Audi announced that Zhang Jun will assume the role of President of Audi China on November 1, with Rolf Michl concurrently appointed as Chief Operating Officer. In the first half of 2026, Audi delivered approximately 232,000 vehicles in the Chinese market (including Hong Kong), a year-on-year decrease of 19.3%.
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