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McDonald's Japan has launched three brand-new chicken sandwiches after a five-year development process, making a push into Japan's fried chicken fast-food market to challenge KFC.
McDonald's Japan has rolled out three new chicken sandwiches and a side dish following a five-year development process. The launch comes as demand for chicken surges among Japanese consumers, and aims to challenge KFC amid a broader dining market trend where chicken is outpacing hamburgers.
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