According to the South China Morning Post, Richard Yu, head of Huawei's Consumer Business Group, posted on social media that the company will officially launch the smartphone brand "Osta" on November 20, with the launch event held concurrently with the release of a new electric vehicle model. The report noted that the device tag on the post showed "Osta O1 Pro"; the assessment that the first device will be a candy-bar phone comes from tech bloggers, and unannounced specifications or pricing will not be supplemented based on this at this time.