According to The Block, the New York State Department of Financial Services (NYDFS) has issued advertising and marketing guidance requiring related virtual currency entities to establish policies, procedures, and clear governance review responsibilities, with implementation expected by May 10, 2027. The guidance emphasizes content accuracy and clear disclosures, prohibiting false, misleading, or exaggerated promotional claims; when promoting zero trading fees, other costs must not be omitted, and the use of testimonials requires disclosing whether the speakers were compensated. The above represents NYDFS regulatory guidance and should not be construed as applying the exact same requirements to all crypto platforms.