According to TechCrunch, marketing AI company Nectar has launched Creator Agent, designed to help brands discover creators, vet content and past collaborations, send personalized outreach, manage partnerships, and track campaign results. The company stated that the agent can search over 300 million creator profiles and is now available globally, covering creators on Instagram and TikTok. Nectar plans to leverage MCP in the future to enable teams to use the feature within other AI assistants or custom-built agents; the report did not state that this integration has been completed. The aforementioned capabilities and coverage scale were disclosed by the company.