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2026 World Cup
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2026 World Cup Review: How Did the Crypto Sector Leverage the Sports Extravaganza to Boost Attention?
The 2026 FIFA World Cup was successfully held in the United States, Canada, and Mexico from June 11 to July 19 this year. As the first tournament to expand to 48 teams, this event not only made history in the football world but also became a significant marketing and application scenario for the cryptocurrency industry. From Kraken becoming an official sponsor to FIFA launching digital collectibles on the Avalanche and Polygon chains, and the active participation of various fan tokens and meme coins, the crypto sector actively embraced the World Cup, exploring multiple possibilities for combining Web3 technology with global sports IP, aiming to enhance brand awareness and user engagement.
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2026 World Cup Review: How Did the Crypto Sector Leverage the Sports Extravaganza to Boost Attention?
The 2026 FIFA World Cup was successfully held in the United States, Canada, and Mexico from June 11 to July 19 this year. As the first tournament to expand to 48 teams, this event not only made history in the football world but also became a significant marketing and application scenario for the cryptocurrency industry. From Kraken becoming an official sponsor to FIFA launching digital collectibles on the Avalanche and Polygon chains, and the active participation of various fan tokens and meme coins, the crypto sector actively embraced the World Cup, exploring multiple possibilities for combining Web3 technology with global sports IP, aiming to enhance brand awareness and user engagement.
2026 World Cup
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