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Bain Survey: Chinese Consumers Prioritize Technology in Car Purchases, While Europeans and Americans Still Value Price; Western Automakers Face Dual Pressure
Bain & Company's latest global automotive consumer survey reveals that Chinese consumers prioritize technology and features (58%) when purchasing a car, while American (68%) and European (62%) consume
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Bain Survey: Chinese Consumers Prioritize Technology in Car Purchases, While Europeans and Americans Still Value Price; Western Automakers Face Dual Pressure
Bain & Company's latest global automotive consumer survey reveals that Chinese consumers prioritize technology and features (58%) when purchasing a car, while American (68%) and European (62%) consume
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Consumer Behavior
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