While "iMoutai" has been selling out instantly day after day, Moutai bottles purchased at retail price have begun to appear on major second-hand trading platforms. On second-hand trading websites, there are quite a few sellers offering 2026 Feitian Moutai bottles they secured through “iMoutai,” with markups ranging from 50 to 100 yuan per bottle. Some order details show that sellers secured their bottles through the “iMoutai” lottery just this morning; the products haven’t even arrived yet, but they’re already listed for sale online. Some sellers offer to record the entire process of receiving and shipping the goods to ensure the bottles are sold in their original packaging, or they propose in-person transactions. Based on a price of 8,994 yuan per case, the profit margin per case is only 3.3% to 6.7%, which is not particularly high. Some liquor merchants noted that offline demand for Moutai has not surged recently, suggesting that many of the buyers are participating with a speculative mindset. Industry observers note that whether individual speculative investors will incur losses depends on the future trend of Moutai’s market price; currently, there appears to be strong support around the official guidance price of 1,499 yuan in the short term. (Yicai)