Zoox, a subsidiary of Amazon, announced it will begin offering paid robotaxi rides in Las Vegas starting August 10. This marks the company's first commercial market launch, following less than a year of providing free rides to the public in parts of Las Vegas and San Francisco. The move aims to scale up its operations and compete with rivals like Alphabet's Waymo. Zoox received a temporary exemption from federal regulators in July, allowing it to charge fares for its driverless, toaster-shaped shuttles that lack traditional human controls.