Apple's stock may underperform after the company reportedly canceled the "all-glass" iPhone, which was planned for a September 2027 launch with an average selling price of $2,060, Jefferies analysts noted. The model was intended to commemorate the 20th anniversary of the iPhone and fulfill former chief design officer Jony Ive's vision of a smartphone that looks like a single sheet of glass. In comparison, the iPhone 17 Pro Max starts at $1,199.