Apple announced on Wednesday that it will hold its biggest product launch event of the year, themed "Wonderbloom," at 1 AM Beijing time on September 10 at its Cupertino, California headquarters. This event will see the launch of the first foldable iPhone, marking Apple's official entry into the foldable smartphone market, as well as the release of the iPhone 18 Pro and Pro Max series. Notably, this will be the first major Apple product launch led by new CEO Tim Cook in his capacity as CEO, succeeding Tim Cook (who will remain chairman).