The tech publication comments that Google's Gemini app, with features like Spark and Daily Brief, confuses users by giving every AI function its own branding. This issue extends across the AI industry, including Anthropic's Claude and ChatGPT, which require users to navigate between different interaction modes. TechCrunch suggests that Apple's approach of integrating AI capabilities seamlessly into existing apps, and the simplicity of text-based AI services, may ultimately win over consumers.