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Ford Fathom electric truck's first-year sales target exceeds 100,000 units, with a starting price of $28,350.
Ford Motor Company plans to begin accepting customer orders for the Fathom electric truck in early 2027, with production commencing in the first quarter of the same year. The starting price for the model is $28,350, with a total cost of $29,945 including destination and delivery fees. If achieved, the Fathom would be the first non-Tesla electric vehicle to sell over 100,000 units in a single sales year in the United States. Ford CEO Jim Farley has called the Fathom the company's new "Model T moment," aiming to attract more traditional internal combustion engine users through streamlined components and cost efficiency.
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