Broyhill Asset Management noted in its Q2 2026 investor letter that cloud software company ServiceNow (NOW) fell 21% in the second quarter, but the firm maintained its confidence and increased its holdings. Broyhill believes that ServiceNow's Now Assist annual contract value target was raised by 50% to $1.5 billion, and over half of new business is priced by consumption rather than seats, with a total renewal rate of 97%, indicating it is not an obvious AI victim. Broyhill stated that it has exited other related positions such as HubSpot and Intuit, but increased its holdings in ServiceNow.