Forrester Analyst Kodali: Strong US Retail Sales Data Masks Consumer Divergence, High-Income Earners Still Spending
Forrester analyst Sucharita Kodali stated that strong U.S. retail sales data masks significant divergence among consumers. High-income shoppers continue to spend, while rising gasoline costs are squeezing low-income households. She explained that as mid-tier retailers struggle, Walmart, Costco, and Amazon are poised to further expand their market share in the upcoming holiday shopping season.
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