The fine is the result of an investigation launched by the Irish Data Protection Commission six years ago, following a complaint from a European consumer rights organization. The investigation found that Google acted unlawfully, unfairly, or non-transparently when processing location data for three features—Web & App Activity, Location History, and Location Accuracy—between May 25, 2018, and February 4, 2020, violating the General Data Protection Regulation (GDPR). Google stated that the historical policies involved in the case have been updated, and data protection measures have been significantly improved since 2019.