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McDonald's announced it will build its own media network, following in the footsteps of Amazon and Walmart.
McDonald's announced on Wednesday its plan to build its own media network, following in the footsteps of retail giants like Amazon and Walmart. The company hopes this venture will eventually grow into a billion-dollar business. Morgan Flatley, McDonald's Global Chief Marketing Officer and Executive Vice President of New Business, stated that retail media is one of the fastest-growing areas in advertising, projected to reach over $100 billion in the U.S. alone by 2028.
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Source：CNBC头条 · Source Link
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