TechCrunch's podcast "Equity" discussed the potential of Meta's newly launched AI agent, Muse, in the consumer market. Analysis indicated that despite Meta's strong promotion of Muse at the Connect conference and its emphasis on consumer orientation, users have trust barriers regarding its ability to handle sensitive information. Podcast guest Sean O'Kane, after trying Muse, stated that its functions were more like "party tricks" and struggled to drive sustained use. He also pointed out that Meta's business model is selling advertisements, which conflicts with users trusting its AI to process sensitive personal information such as finances.