Musk reposted a tweet from X's Head of Content, Allegra Jacchia, announcing that X is piloting an invitation-only program called "Video Kickstart Bonus" to reward creators for publishing video content on the platform. The program requires videos to be vertical, under 3 minutes, original, and watermark-free. Creators must publish at least 15 videos within 30 days, and the application deadline is October 30.