NVIDIA announced collaborations at a Berlin event: it's working with the European Broadcasting Union (EBU) to expand its sovereign framework for public service media, incorporating cloud, open models, and integration partners to ensure data control and security for broadcasters. Additionally, Adobe Frame.io is leveraging NVIDIA GPUs to accelerate video agent search capabilities, achieving up to 5x faster embedding generation and 5x lower latency, benefiting German TV and film producer UFA in content discovery.