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Powered by OpenAI's Codex, the feature has already boosted views of recommended products by 10% since its launch
Sports retailer Fanatics has partnered with OpenAI to launch "Shop the Look," an AI-powered shopping recommendation feature designed to help customers browse its catalog of over 1.5 million items. Powered by OpenAI's Codex, the feature has already boosted views of recommended products by 10% since its launch. OpenAI is shifting its shopping tool strategy from "Instant Checkout" within ChatGPT to direct collaborations with retailers to develop dedicated applications.
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