Multiple company earnings reports indicate AI investments are starting to pay off, with Santander's AI contributing €194 million in business value over the first nine months. Spanish banking giant Santander stated its AI initiatives generated €194 million ($216 million) in business value during the first nine months of 2026. Swiss pharmaceutical giant Novartis and Standard Chartered Bank also reported that AI has begun to tangibly improve their profit and loss and operational efficiency. Meta attributed "substantial incremental advertising revenue" to its AI investments, while Google Cloud revenue doubled to nearly $31 billion in the third quarter.