Svmuu News: U.S. fast-food chain Steak ‘n Shake announced that it has allocated $10 million to Bitcoin this week, formally adding BTC to its balance sheet. This move continues the company’s crypto strategy of accepting Bitcoin payments at its stores nationwide over the past eight months.The company stated that this decision is part of what it calls a “self-reinforcing cycle”: consumer payments using Bitcoin drive sales growth, and the resulting revenue is continuously reinvested into the company’s Bitcoin Reserve (SBR), thereby funding operational investments such as ingredient upgrades and store renovations without raising menu prices.Steak'n Shake has accepted Bitcoin payments via the Lightning Network at all U.S. locations since May 2025, aiming to reduce credit card processing fees and attract a younger crypto user base.The company disclosed that same-store sales in the second quarter of 2025 grew by more than 10% year-over-year, and when customers choose to pay with Bitcoin, payment processing fees are reduced by approximately 50%.This purchase, equivalent to approximately 105 BTC (at current prices), marks Steak'n Shake’s most direct allocation to its Bitcoin treasury to date. Although the scale is far smaller than that of large publicly traded companies like Strategy, this case demonstrates that Bitcoin accumulation at the enterprise level continues to expand.