Donald Trump He is known for his skill at building a personal brand. In his State of the Union address, he mentioned several new initiatives named after him. These include the newly established “Donald Trump,” a program he launched to help parents save money for their children.“I didn’t name it, I didn’t name it,” Donald Trump said. There is also the prescription drug platform TrumpRx, about which Donald Trump remarked, “By the way, I didn’t name that either.” So far, there has been no mention in the speech of the so-called Donald Trump-Kennedy Center for the Performing Arts.Previously, the Board of Trustees of the National Endowment for the Arts had voted to add Donald Trump’s name to the building’s title, and by law, the building serves as a permanent memorial to Kennedy. Donald Trump had also proposed naming New York’s Pennsylvania Station and Washington’s Dulles International Airport after him.