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e.l.f. Beauty (ELF.US) stock rose 12% in July due to restored market confidence, strong sales growth, and new product line expansion.
e.l.f. Beauty's stock price rose 12% in July, primarily driven by restored market confidence, strong sales growth, and the expansion of new product lines. The company reported a 35% year-over-year increase in sales for the fourth quarter of fiscal year 2026 (ending March 31), with a gross margin of 73%, despite ongoing tariff impacts. Additionally, its acquisition of the Rhode beauty brand has generated $113 million in revenue for the company, and the launch of a new haircare product line has further fueled growth.
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