Brunswick Corp. CEO David Foulkes stated that premium boat sales are resilient, while value options are lagging. The company aims to simplify boat maneuvering through advanced navigation technology and autonomous docking to attract potential buyers. Brunswick also seeks to increase aftermarket and recurring revenue through technology and software sales, with approximately 60% of its earnings currently derived from these sources. The company targets annual revenue of $7 billion to $8 billion by 2030, with operating margins of 10% to 13% and earnings per share between $8 and $12. Its Freedom Boat Club membership has more than tripled since 2019 to over 63,000 members, contributing to recurring revenue. Additionally, Brunswick plans to reduce China-sourced parts by as much as 75% to mitigate supply chain risks and tariff exposure.